Exhibit at Music China

At IMSTA's wall of software on Oct 22 - 25, 2025

Reserve Your Space 


Registration Deadline | August 31, 2025

What's Music China?

Music China is the leading musical instruments trade show in the world which offers an extensive range of musical instruments and accessories from traditional Chinese instruments to western orchestral and classical items to rock - everything from acoustic, electronic, western or Chinese.

With China becoming the largest consumer market in the world by PPP, its business opportunities are multifold. Global buyers crowded into Music China to source for the latest market’s favorites. Become an exhibitor with IMSTA today!

2024 Show Numbers at a glance

Visits

Visitors

Exhibitors/Brands

Live Shows

Chinese Economy Facts

Get into the Chinese Market

Music Software Sales 1000% Growth

Since the region has joined XCHANGE Market Platform in 2017, Chinese music software sales have grown exponentially showing Chinese audiences are eager to buy legal music software.

Second Largest Economy In The World

China is the world's second largest economy by nominal GDP, behind the United States, and the world's largest economy since 2016 when measured by purchasing power parity.

World’s Largest Population

China’s rising purchasing power, expanding middle class, and a population over 1.4 billion, touts it to become the largest retail market in the near future.

IMSTA Exhibitor Package - $3,150 USD

What do you get at IMSTA X Music China?

Bilingual English/Mandarin Demonstrator

Booth Printed Signage

A Table and Chair

Speakers

TV Monitor

4 Days of Exposure

Where is Your Booth?

  • Location: Musix X Life at Hall N1
  • Target Audience: Young people
  • Audience Interests: Entry-level music players, Sport Enthusiasts, Campers, and Music Lovers
  • Space Shared With:: Music X lab, Music X Stage and MIDI ZONE

About Music X Life

This space aims to showcase innovative new music technology, explore new music consumption scenarios, inspire musicians, music lovers, and content producers to explore future music life, lowering the barriers for playing with music hardware and software.

Why Exhibit With Us?

Affordable

Our exhibitor package is a cost effective method to enter the Chinese Market.

Brand Ambassador

Connect your brand directly with end users by native language support from us.

China Exposure

Appeal to Chinese recording engineers, musicians, DJs/Bands, and music Producers.

Minimal time investment

IMSTA and Music China will handle most of the planning and organizing on your behalf.

Brand Recognition

IMSTA has partnered with Music China for years with exhibit spaces in high-traffic areas.

Customer Loyalty

Solidifies yourself as a leader in promoting legal music software solutions in China.

F.A.Q

Frequently Asked Questions

Can I visit Music China? Do I need a Visa?

The 144-hour visa-free transit is one of China’s visa exemption policies provided to eligible foreigners coming from selected countries.

Under the 144-hour visa-free transit policy, foreign travelers can enjoy a six-day stay in certain Chinese cities without a visa (including Shanghai where Music China is located), provided they come from 54 eligible countries, enter and exit China from eligible ports, stay within the allowed cities and regions, as well as satisfy other requirements.

Check to see if your country is eligible for the 144-hour visa free transit.

Do I need to train my booth demonstrator?

A bilingual demonstrator will be provided for your booth however you will still need to train them how to use your music software technology. We will get you in contact with your demonstrator before the event so you can prepare ahead of time.

Is there any extra costs or fees?

All your exhibit costs are covered in the exhibit fee. If you plan to be there in person, you are responsible for your travel, accommodations, and food expense.

How much does it cost?

Our total IMSTA exhibitor package only cost $3,150 USD to exhibit at Music China for the duration of the event.

Do I need to be an IMSTA member to be an exhibitor?

No you do not need to be an IMSTA member to exhibit. However, to enjoy discounted exhibit price, you must be an IMSTA Member.

Book Your Exhibit Space Now

Contact Us

For exhibitor availability, please contact Paul Fattahi at p.fattahi@imsta.org for more information.